As people nowadays holds the perspective that machines are more accurate and easier to function, it is rare to find businesses have all their products handmade on a large scale. Attracted by the concept of able to make fruit teas on our own, I have decided to attend the Final Year Project event of Wing Tang’s group, the Nichole’s Kitchen.
Throughout the whole process, I do appreciate the rundown of the whole event. Compare to other groups’ activities I’ve joined, I think what makes me feel that the activity held by Wing Tang’s group is more meaningful is the sharing section was held after the core activity (making fruit tea) was finished. In this section, the founder of Nichole’s Kitchen will share her experiences, difficulties she has gone through and the meaning behind each of her products. Apart from that, we could also get to know their promotional strategies which facilitate them to boost their sales and popularity.
Meanwhile, I think that the preparation for the event is insufficient. Due to the kitchen is rented from other businesses, we must return the kitchen as soon as the booked timeslot has end. I presumed that Wing Tang’s group members did not planned ahead and assume the unpredicted, the possibility of having their event overrun, led the speaker seemed very rushed when they are demonstrating and teaching us the process of fruit tea making. Moreover, it seems like the group did not confirm all the props and materials need beforehand, it caused a mess when the speaker could not find the props she needed. I deemed that forming up backup plans to provide all contingencies with possible remedies is crucial when have planning for an event.
Besides recommending the team to visit the venue and contact the venue owner beforehand so as to assure all the props and materials needed, I recommend the group to use more promotional methods to earn more participants. I noticed that the group had class promotion and booth set up in the Telford Annex Campus, yet the effectiveness seems low, not much students approach to the booth. In the result that most participants of the event are the year one students from our own programme, the Associate of Arts in Communications and Public Relations. I recommend them to use promotional strategies like newspapers promotion, microsite and social medias, in order to spread their event to more students from our school.
In conclusion, I think that the event is well done as they communicate well both within the group and with their host, making their host very confident and supportive to all decisions made by the group. If the preparation problem is fixed, I believe that the event will run even smoother.
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