Foodpanda is a leading company in the food delivering industry that has expanded to the Hong Kong market two year ago. Unlike other cities, Hong Kong does not have a culture to order food online frequently. In order to raise its brand awareness, they have collaborated with Coca-Cola and Go Wild Picnic Tour to hold a three continuous days event in picnic hotspots giving out goodie bags and free picnic combos. I went to the last day of the event where they were giving out a healthy spinach feta mushroom wrap from YOUNI and ATH Ceylon Black Tea in the Kwun Tong Promenade.
When I first arrived at the Kwun Tong Promenade, due to no clear instructions and exact address of the event, many participants showed that they found difficulty in searching for the venue of the event. Even though there is a line queuing up for the Foodpanda giving-out event, no one knows about it as there is no notices and logos putting up. Moreover, the staffs only arrived at the venue 15 minutes in advance, putting set up and photo taking on account, the staff used more than 20 minutes leading a delay in the event for around 10 minutes.
The promotional skills of the event and its company has grabbed my attention at once. I found that the event could steal participants’ attention by using various methods of promotions, such as newspaper advertising, Facebook and Instagram etc., making the event more successful. Concurrently, the event can effectively promote company’s online food delivery application and its service. As participants are required to download the Foodpanda application and liking its Facebook page so as to get goodie bags and free picnic combos. Considering the scorching weather, the company still can keep the food’s quality, I believe the company has make good use of this opportunity to show its food delivery skills.
To further improve the activity’s progress, other than putting up more signs to instruct participants and arriving the venue earlier, I recommend the company to set up booths in different areas of the venue. The Kwun Tong Promenade is relatively large, although the colour “sharp pink” is very attracting, participants may still find difficulty to look for the event. Moreover, putting up more booths to different corners of the venue may draw more passer-by’s’ attention, and increase the number of participants for the event.
All in all, even there is still some room for improvements, the event is still relatively successful. As there are approximately more than 100 participants attend the event, and the picnic combos, which is the 40 sets of healthy spinach feta mushroom wrap from YOUNI and ATH Ceylon Black Tea in the Kwun Tong Promenade, are all given out.
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