Starting a new lifestyle with healthy food and green environment
Foodpanda, a leading global company in the food delivery industry, has collaborated with Coca-Cola and Go Wild Picnic Tour to hold a three continuous days event, starting on 20thApril 2018 to 23rdApril 2018, at some picnic hotspots in Hong Kong giving out some goodie bags and free picnic combos, the first forty participants will even get a lunchbox set. The three types of lunchboxes provided are very healthy and vegetarian, the most attractive one is the vegetable gimbop provided by the Kelly’s Cape Bop, because it is one of the listed restaurants in Michelin. This event had attracted a lot of urban people to finally put down their work and spend their afternoon with their family to picnic and enjoy the green environment in the park.
Through promoting this event in newspapers, magazines and all their social media sites, it had successfully raise people awareness toward this event. Looking at the organization and enterprise they collaborated with, I think that the company, Foodpanda, apart from aiming to promote their own business, it also aims to do some corporate social responsibility action of promoting the importance of health.
On-call for every minute every second, working twenty-four-seven and not able to have meals on time, these kinds of lifestyle are nothing special to urban people. Because of work, urban people have no choice but to ignore and care less about their own health and family. With this event promoted, using the lunchboxes provided by Kelly’s Cape Bop, a Michelin listed restaurant, these urban people can take advantage of this event not only to have some quality time with their family, but also get to know more about these healthy, hormone free meats, low carbs lunchboxes, such as the YOUNI. Even though these urban people have a hectic schedule and may not able to eat meal prepared at home, purchasing these healthy lunchboxes may also keep them stay healthy.
Moreover, using this event to spend quality time with family may also be an opportunity for them to have a walk outdoor and breath fresh air. Relaxing while walking along the sea may help them relax from their chaotic urban lifestyle, it could also release their stress and pressure they have to bear at work. Hence, I believe that this event is a win-win situation for both the company and participants.
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